Although the world is already transitioning to be more digital everyday, the COVID-19 pandemic has surely been accelerating that process by leaps and bounds.

Urban Sneaker Society, the largest sneaker event in Indonesia, has been successfully held various in-person events for many years. Each was attended by tens of thousands sneaker heads (i.e. sneaker enthusiasts) who gladly queued for hours to get into the event.

Imbues by the spirit of creativity and innovation, Urban Sneaker Society turned to Virtu to create the first Massive Multiplayer Online Event (MMOE) in Indonesia. Here's a glimpse of that spectacular event: